The amount collected will be used to plant nearly a million trees. It is the first telethon of its kind in the world.
It is an initiative that may give ideas elsewhere. The Danes paid on Saturday, September 14, some 2.4 million euros to plant trees at a telethon considered the first in the world for the climate.
For each donation of 20 crowns (2.70 euros), a tree will be planted. In the end, the amount collected will enable 914,233 trees to be planted. 20% of the donations should be devoted to the conservation of existing forests in Denmark and abroad.
The goal of the evening, filmed in an outdoor recreation park near Copenhagen and broadcast live on the public channel TV2, is almost reached since it was to collect 20 million crowns (2.7 million euros ) to plant one million trees in the Scandinavian country.
“It’s a positive way to inspire people, showing how to make a difference with a simple gesture to fight the climate crisis,” Kim Nielsen, director of the Growing Trees Foundation, told Agence France-Presse. Network, which participates in the project. “This is the first time that a TV show focuses on climate issues, it’s very exciting,” he added.
83% of Danes consider climate change to be a “very serious problem,” according to a survey of European institutions published in April. According to the experts, afforestation massively should significantly reduce the concentration of CO2 in the atmosphere.
“One million trees around the world is not a lot, but the idea is for people to become aware of what they can do,” said Nielsen. The first trees should be planted between the end of October and the end of November on protected areas belonging to certain voluntary municipalities, the State or the Church of Denmark.
In the small Nordic country, forest area has been steadily increasing since the end of the 19th century. The forest currently covers 14% of the Kingdom’s territory.